About Us

Our Story

The concept was founded by design duo Jonathan Sellwood and Jonathan Parkin, who combined their creative talent to curate a hand-picked selection of lighting, furniture, wallpapers, fabrics, tableware, home fragrance and gifts, sourced from all over the world.


Interior Designer

Jonathan Parkin established his own interior design company in London in 2002. Prior to that he worked at Design Centre Chelsea Harbour. Jonathan moved to Cheltenham in 2006 and, along with Jonathan Sellwood, created Thirty Two, a boutique hotel with in-house design service. Recent projects include a Cotswold hotel, a London townhouse and a contemporary Cotswold manor.

Jonathan Parkin

Interior Designer

In recent years Jonathan Sellwood was the face of Thirty Two in Cheltenham. The hotel was voted one of the top 5 boutique hotels in the world by the luxury travel experts Mr & Mrs Smith. Prior to starting Thirty Two Jonathan ran one of London’s most exclusive fabric houses. Recent design projects include a Cotswold manor house and a restaurant in Cheltenham.

Jonathan Sellwood


Trainee Interior Designer

Joe joined the team in 2017, he assists with interior design projects and works in the showroom. He also makes a mean cappuccino!

Joe Grundy

Showroom and Sales

Frida joined the team in 2014.  She keeps us all in check with her Swedish efficiency.

Frida Malm


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